About Us

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Maureen Carlson is the founder of On Purpose Crew.

For almost three decades, Maureen has been a sought-after nonprofit executive and consultant for her ability to transform nonprofit approach and  spur trajectory growth.  

Considered one of the foremost experts in all forms of nonprofit strategy , development fundraising and integrated marketing, she has held executive C-Suite positions in several nonprofits and has overseen all aspects of strategic planning, organizational oversight, marketing and communications, and all forms of  fundraising activities including direct response, individual giving, national events, corporate partnerships and foundation giving, federal grants, and more.

Fascinated by the burgeoning field of cause-marketing because of its inherent intersection between marketing and fundraising, she became an expert in corporate partnerships, sponsorship sales and the corporate social responsibility sector, first through her work at Caliber Sales & Marketing and then as President of a social good agency, Good Scout. In that capacity, Maureen created best practices in creating an integrated marketing and development approach to identify, secure and maximize corporate/cause partnerships that ignited more than $250 million in incremental fundraising and billions of branding impressions for her nonprofit and corporate clients.  Her experience working on some of the most prolific and innovative cause/corporate partnerships in the marketplace gives her invaluable experiences into the nuances of propelling CSR, ESG and social impact success.  

In 2022, Maureen formally launched the On Purpose Crew consultancy that gathers experienced nonprofit consultants to help nonprofits create and navigate strategies that propel multi-faceted success. 

Maureen is a nationally recognized speaker on the topic of development fundraising innovation, corporate/cause partnerships and social impact strategies, marketing revitalization, successful selling and more. Her work has been seen in Forbes, Fast Company, The Nonprofit Times, Nonprofit PRO, Harvard Business Review and in the book, Nonprofit Selling 101.

To Learn More Contact Mcarlson@onpurposecrew.com